Media Theories with Culture and Communication explores how media shapes and is shaped by culture and society. The course covers mass media, its influence on public discourse, social “isms,” gender, and group representation. Students examine media effects, propaganda, cultural imperialism, and the role of social media and censorship. Through discussions, case studies, and research assignments, the course develops critical thinking, analytical skills, and a practical understanding of media, preparing students for future roles as practitioners and researchers.
The course Visual and Audio Communication introduces students to the theoretical and practical foundations of visual and aural communication in media. It explores aesthetics, perception, representation, semiotics, and narrative principles to develop visual and sound awareness. The course examines how images and sound create meaning within cultural and social contexts, emphasizing ethical considerations and audience perception. Through interactive audio-visual materials, design creation, and sound exercises, students gain hands-on experience in producing effective visual and audio content. By balancing creative, technical, and conceptual skills, the course prepares students for advanced media production and enhances their professional competence in film, television, and digital media.
The course Introduction to Journalism familiarizes students with the fundamentals of news media and the functioning of newspapers in contemporary society. It introduces the role and responsibilities of journalists, types of journalism, and the principles that govern news selection and presentation. Emphasis is placed on developing journalistic writing and editing skills through practical exercises in hard and soft news reporting. The course also covers newspaper design and layout, including page planning and visual presentation. Through films, case studies, discussions, and hands-on practice, students gain a comprehensive understanding of news production, editorial decision-making, and media ethics.
The Introduction to Audio Visual Radio and Television course offers students a comprehensive understanding of the production processes across film, radio, and television. It integrates both creative and technical elements, including content design, pre-production, and hands-on practice with audio and video equipment. Students learn about media evolution, electronic and digital media, program genres, live versus pre-recorded formats, and scripting techniques. The course emphasizes practical experience through field visits, studio exercises, and editing fundamentals. Pedagogy combines theory, interactive discussions, case studies, and practical projects, enabling students to create structured, professional content and develop critical, creative, and technical proficiency in audiovisual media.
Marketing Communication: Advertising, PR, and Events introduces students to integrated marketing strategies, covering advertising, public relations, and event management. The course emphasizes understanding target audiences, media planning, brand management, PR ethics, crisis communication, and event planning. With a blend of theory, case studies, hands-on exercises, and industry exposure, students gain practical skills to design and implement effective marketing campaigns, promotional activities, and communication strategies in real-world contexts.
This course provides students with hands-on experience in creating media content across newspapers, films, and marketing communications, including advertising, public relations, and events. Emphasizing integration with new media, students work on comprehensive projects that require planning, production, and execution, culminating in a final product. The course encourages creativity, collaboration, and practical application of media concepts learned in earlier coursework. Students gain skills in storytelling, visual communication, audience engagement, and project management, preparing them for professional media environments. Through guided mentorship, peer collaboration, and iterative feedback, learners develop both technical competence and critical media literacy in real-world contexts.
The Evolution of Media, Media Ethics and Laws course provides a comprehensive understanding of media development, ethics, and legal frameworks. Students explore the global evolution of media through technological advancements, the socio-political and economic contexts influencing media, and the role of media in trade and culture. The course emphasizes ethical decision-making in media, examining principles and real-world case studies across art, entertainment, and corporate settings. Legal components cover Indian media laws for print, radio, TV, film, and digital platforms, along with self-regulation practices in advertising and media. Learning is reinforced through lectures, case studies, presentations, and practical exercises to develop critical analysis and professional judgment.
The Economics and Business of Media course introduces students to the financial and structural dynamics of the media industry. It covers traditional and online media market structures, exploring economic principles that shape media businesses. Students gain insights into major players in India’s media landscape and the organization of media agencies. The course emphasizes practical understanding through case studies, lectures, presentations, and workshops, enabling students to connect theoretical concepts with industry practices. By the end, students are equipped to analyze media economics, understand business strategies, and navigate the evolving media environment effectively, preparing them for careers in media management and related fields.
To introduce the students to the concepts of film making, as achieved through its aesthetic, political and creative choices made during its making. Students will be guided into the basic concepts of Time, Space and character in cinema through scripting assignments. The course enables them to acquire an individual perspective on the cinematic craft along with hands on practice on scriptwriting.
The course Introduction to Corporate Communication Practices (T5133) offers students insights into corporate communication, focusing on building and maintaining organizational reputation. Key topics include corporate communication concepts, the role and skills of corporate communicators, organizational structure, corporate strategy development, and tools for managing corporate identity, including vision and mission statements. Pedagogy combines lectures, case studies, assignments, and group presentations. Pre-learning includes PR fundamentals, industry knowledge, and awareness of social environments. Evaluations include class tests and assignments. Students engage with textbooks by Venkatramani, Argenti, and Van Riel, developing practical skills to manage corporate image and reputation effectively in professional settings.
The course Fundamentals of Advertising Creative and Copywriting (T5138) introduces students to the principles of creative thinking, visualisation, and copywriting across media platforms. It covers topics such as Gestalt principles, visual metaphors, colour in branding, the creative pyramid, transforming concepts, and writing for digital and audiovisual media. Emphasis is placed on integrating creativity with communication strategies, understanding modern media trends, and crafting effective headlines and copy. Pedagogy includes lectures, case studies, and group presentations, building on prior knowledge of brand and advertising management. Recommended readings include works by De Bono, Cameron, Pricken, and Higgins, reinforcing practical and theoretical skills in advertising creativity.
Consumer behavior has developed, originally as part of marketing study and more recently as a distant discipline, with contributions from psychology, economics, sociology, organizational behaviour and anthropology. This is a foundation course to understand behavioural science concepts in mass communication and communication management.
The Media Research and Capstone Project enables students to conduct in-depth research in a chosen media field, developing both critical thinking and analytical skills. Covering qualitative and quantitative methods, content and visual analysis, and research writing, students learn to connect theory with practice. The module guides them through defining research questions, building outlines, collecting and analyzing data, and presenting findings. Research outputs may include academic papers, documentaries, or websites, evaluated by a guide. Assessments include research material, content, and presentation/viva. Recommended readings span methodology, statistics, and media research techniques, fostering a strong research foundation.
The Design Thinking and Innovation – Advanced course introduces students to the principles and practices of design thinking, emphasizing problem-solving through empathy, creativity, and rational analysis. Students learn how designers approach challenges, combine insights with practical solutions, and apply structured methodologies. The course involves team-based mini-projects, case studies, article writing, and viva assessments to develop practical and analytical skills. Evaluation focuses on aesthetic appeal, precision, and quality of design execution. Pre-requisites include foundational design, drawing, sketching, and visualization techniques. Recommended readings include works by Balaram, Parsons, and Stickdorn & Schneider, providing theoretical and applied perspectives on design thinking.
